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The University of Utah's campaigns integrate its brand essence into each message, forging connections that resonate long after the campaign ends. Staying consistent across both the university and the campaign ensures a unified brand experience.

U Belong Campaign

Campaign Goals: To make everyone feel welcome at the U.

U Belong is a campaign of the University of Utah. It is designed to convey that all are welcome at the U and each student can find their people, passion, and purpose. This style guide has been developed to help create communication consistency for this campaign across the university. And to contribute to an overall feeling of belonging for each student attending the University of Utah.

Download U Belong Playbook