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What is Brand?

This University of Utah brand site is a comprehensive resource that explains our brand identity, guidelines, and assets. It serves as a reference to consistently and effectively leverage and properly communicate the University of Utah’s brand message and image.

This is where UMC will keep updated information on the U’s brand mission, vision, values, personality, and voice, along with practical guidelines for using brand elements such as logos, colors, typography, and imagery.

 

Our brand is based on a commitment to an unsurpassed societal impact whose foundation rests on three key pillars. 

The University of Utah Brand Pillars

The University of Utah is the flagship institution of higher education in the State of Utah. The U pursues excellence in education, research, service, and patient care. We become a top 10 public university with unsurpassed societal impact as we INSPIRE student success, INNOVATE to create new discoveries, and SERVE every Utahn.

Inspire

As we continue to inspire student success, we are revolutionizing the student experience. New opportunities for on-campus housing that integrate living, learning, and belonging put students at the forefront of knowledge creation from day one. We are committed to achieving outstanding student outcomes by investing in student completions, updating and streamlining our admissions processes, increasing our students’ earning potential, and recruiting more diverse and first-generation students from throughout Utah.

OUR IMPACT

Students who want to achieve more, make a difference in the world, and find their community, belong at the University of Utah. We are committed to creating opportunities for all students to find their place, their community, and their purpose. Inspiring students means we understand student goals, anticipate needs, and create opportunities for them to make their dreams a reality.

Innovate

Innovation in higher education ushers in an era of entrepreneurship. The U takes learning and knowledge beyond campus to improve lives and change the world. We accelerate innovation by boosting research efforts and streamlining technology transfer to the marketplace. The U is creating innovation districts and labs throughout the state where our students work side by side with industry professionals. Our refreshed research and commercialization leadership strategy adds incentives for cross-disciplinary research and innovation.

OUR IMPACT

Innovation at the U is where societal needs meet academic might. The U is the proving ground for answers to societal questions, where solutions are tested and carefully studied. The U's world-class researchers are tackling society's most urgent questions, and that research is impacting daily life in Utah.

Serve

As the state's flagship University, the U has a responsibility to serve the people of Utah. We have re-envisioned how higher education impacts the communities it serves. Our new community compact confirms our commitment to have a presence in all of Utah’s 29 counties. The U is expanding its reach with new campuses in West Valley City and Herriman. We’re growing our mental health services throughout the state, and we have partnered with our state higher-ed and industry partners to help solve the state’s most pressing societal issues.

OUR IMPACT

Service is how we impact the daily lives of everyone in the state. We are tackling the problems Utahns face, from clean air to mental health and beyond. We are committed to making the lives of everyone in Utah better. At the U, we don't simply study and perform research, but we're here to make a real difference, to tackle the problems that matter most to everyone, to truly be of service to Utah and its people. Through service our research becomes action.

The University of Utah Brand Overview

Using the brand pillars as our guide, we have developed the University of Utah's brand to address our core audiences and constituents.

Mission & Vision

At the heart of the brand is a mission to inspire students, drive innovation on campus, and serve the community we represent. We are dedicated to showcasing the transformative journeys that take place at the University of Utah. We want all who engage with the U to find a welcoming community that believes in their capacity to succeed. Through our compelling messaging, vibrant campus experiences, and vast academic offerings, we aim to ignite a passion for learning, encourage big dreams, and showcase our support for their pursuit of excellence. By creating this sense of excitement we will show them that if they want to reach their full potential, they belong at the University of Utah.

Explore Brand Components

Logos
Logos
Wondering which logo you should use? University, college, and departmental logo usage spelled out here.
Our Logos
Colors
Colors
You know the U’s color is red, but what Pantone, CMYK, RGB, and HEX red should you use?
Our Colors
Typography
Typography
No Comic Sans here. These are the university’s preferred fonts.
Our Fonts
Editorial Style Guide
Editorial Style Guide
Did you know there is no apostrophe in Presidents Circle? This is your definitive guide to all things editorial at the U.
View Guide
Social Media Guide
Social Media Guide
Check out these guidelines and best practices to help you optimize your use social media as a two-way communication tool.
View Guide
Permission Guidelines for Photos/Videos
Permission Guidelines for Photos/Videos
Before you capture a photo or use one taken on campus, make sure you have the proper permissions in place.
View Guide
U Boiler Plates
U Boiler Plates
Need a vetted description of the U for a press release or for other marketing or PR collateral? We've got you covered.
View Guide
Social Media Campus Directory
Social Media Campus Directory
Who is doing what on campus when it comes to social? See the latest here.
View Guide
Virtual Meeting Backgrounds
Virtual Meeting Backgrounds
Sure, you could share your piles of laundry with the world, but these university-branded backgrounds are a bit more professional.
View Guide
Email Signatures
Email Signatures
Up your email game with a standardized, professional looking digital signature—approved logo and all.
View Guide
Presentation Templates
Presentation Templates
Add spinning transitions to your heart’s content. These presentation templates will make your slides look spectacular.
View Guide
Letterhead
Letterhead
Make it look official with letterhead for the University. Simple but effective.
Our Letterhead