One Brand, One U

Meet Brand, The University of Utah’s Design & Branding System

Welcome to the University of Utah’s hub for design, branding and editorial best practices. These guidelines and assets have been developed to ensure that the marketing and messaging from all areas of campus is consistent, clear, engaging and most importantly, using the same U of U red.

Logos
Logos
Wondering which logo you should use? University, college, and departmental logo usage spelled out here.
Our Logos
Colors
Colors
You know the U’s color is red, but what Pantone, CMYK, RGB, and HEX red should you use?
Our Colors
Typography
Typography
No Comic Sans here. These are the university’s preferred fonts.
Our Fonts
Editorial Style Guide
Editorial Style Guide
Did you know there is no apostrophe in Presidents Circle? This is your definitive guide to all things editorial at the U.
View Guide
Social Media Guide
Social Media Guide
Check out these guidelines and best practices to help you optimize your use social media as a two-way communication tool.
View Guide
Permission Guidelines for Photos/Videos
Permission Guidelines for Photos/Videos
Before you capture a photo or use one taken on campus, make sure you have the proper permissions in place.
View Guide
U Boiler Plates
U Boiler Plates
Need a vetted description of the U for a press release or for other marketing or PR collateral? We've got you covered.
View Guide
Social Media Campus Directory
Social Media Campus Directory
Who is doing what on campus when it comes to social? See the latest here.
View Guide
Virtual Meeting Backgrounds
Virtual Meeting Backgrounds
Sure, you could share your piles of laundry with the world, but these university-branded backgrounds are a bit more professional.
View Guide
Email Signatures
Email Signatures
Up your email game with a standardized, professional looking digital signature—approved logo and all.
View Guide
Presentation Templates
Presentation Templates
Add spinning transitions to your heart’s content. These presentation templates will make your slides look spectacular.
View Guide