Wondering which logo you should use? University, college, and departmental logo usage spelled out here.
Primary Logos
These are the preferred logos for all University publications.
Primary University Logo
The primary University logo has two elements: the Block U icon and the supporting wordmark "The University of Utah." These two elements work in concert and cannot be resized, rearranged, or altered in any way.
A uNID is required to download University Brand Assets.
Alternative University Logo
Whenever possible, use the primary University logo to create designs. In situations where the primary logo will not fit, an alternative logo may be used.
A uNID is required to download University Brand Assets.
The Block U Logo
Used primarily as a design element and when the official logo won’t fit. Also directed at internal and in-state audiences already familiar with the Utah brand.
A uNID is required to download University Brand Assets.
The Block U with Utah Logo
Used for similar purposes as the Block U logo but with external and out-of-state audiences unfamiliar with the Utah brand.
A uNID is required to download University Brand Assets.
Utah Logo Requests for Non-U Employees
If you do NOT have a uNID, please use this form:
University Logo Request Form
Secondary Logos
Secondary University logos are for use by colleges, divisions, departments, programs, units, and services. They have four elements: the Block U, the University Wordmark, the department signature, and the red ruled line.
Horizontal Secondary Logo
The department signature may appear in Myriad Bold in all caps or title case or in ITC Garamond Std Book Narrow Italic in title case. The department signature may appear in gray or black.
Combined Secondary Logo
Your logo may include your department or college name on the second line (along with the University wordmark).
University Seal and Medallions
The University seal and medallions are for special uses and as art elements. They should not be used in place of a standard University logo.
University Seal
The University seal is reserved for official use such as diplomas, certificates of graduation from formal certificate programs, University “white paper” reports, scholarly papers, etc. In addition, the seal may be used at the president’s discretion.
Specifically, the seal should not be used on letterhead of any sort, nor on related printed materials (brochures, business cards, envelopes, mailing packets, etc.).
The seal may also be used in situations calling for a permanent identifying mark for the University, such as architectural elements produced in stone, metal, glass, or other permanent materials.
University Medallion
The University medallion serves as an alternative to the University seal and may be used in print or on the Web. The medallion may be used as a design element. It may be cropped, tilted, screened, embossed, or foil stamped. The medallion may be printed in any color (except blue or purple). The medallion is an art element only and should not be used for official documents. The medallion should not be used in place of a standard University logo.
A uNID is required to download University Brand Assets.
College Medallions
College medallions can serve as art elements in lieu of the official University seal or the University medallion. College medallions must be reproduced within the University’s primary color palette, i.e. University red, black, gray, and white.
