Main Side Navigation

Digital Marketing Guidelines

Digital marketing encompasses a wide range of strategies and tactics designed to promote your department or unit to an online audience. The most effective way of reaching your target audience is meeting them where they spend most of their time: online.

As you consider employing digital marketing, here are some key areas we encourage you to consider:

  • Search Engine Optimization (SEO): Enhancing your website's visibility on search engines like Google to attract organic traffic.
  • Social Media Marketing: Utilizing platforms like Facebook, Twitter, Instagram, and LinkedIn to engage with your audience and promote your department.
  • Email Marketing: Building and nurturing relationships with your audience through personalized email campaigns.
  • Pay-Per-Click (PPC) Advertising: Running targeted ads on platforms like Google Ads Network through search, display, and video pre-roll to drive immediate traffic and conversions.
  • Content Marketing: Creating valuable, relevant, and consistent content to attract and retain your audience.
  • Analytics and Data Insights: Utilizing data to make informed decisions, measure success, and refine strategies.

UMC Can Help

UMC is your strategic partner in navigating the digital marketing landscape, and we're here to help you harness the power of digital marketing. Here's how we can assist your department:

  • Vendor Relationship Management: UMC maintains an approved list of digital marketing vendors and manages all vendor relationships to ensure brand compliance across digital marketing efforts. We work to ensure that you get the correct services and tools for your specific digital marketing campaigns. By working with UMC you can bypass RFPs, sole-source documentation, and the bidding process. We monitor campaign performance and troubleshoot issues.
  • Campaign Creation and Placement: Our team can design and execute digital marketing campaigns tailored to your specific goals. Whether it's PPC advertising, social media promotions, email campaigns, or any other form of digital marketing, we've got you covered.
  • Strategic Consultation: Unsure where to start or how to optimize your digital marketing efforts? We offer expert consultation to help you make informed decisions, craft a strategic approach, and implement best practices.
  • Analytics and Reporting: We provide in-depth analytics and reporting to track the effectiveness of your digital marketing initiatives. These insights enable data-driven decisions for ongoing improvements.
  • Collaborative Strategy: We work closely with your department to align digital marketing strategies with your unique goals and objectives.