You know the U’s color is red, but what Pantone, CMYK, RGB, and HEX red should you use?
For decades, various shades and tones of the color red were used in association with the University of Utah brand. Around 2012, there was a standardization of what specific color red to use in all publications and messaging. Using the Pantone color system, PMS 187 was then designated. In subsequent years, we have found that the color red available in athletic uniforms is closer to PMS 185. In collaboration with our Athletics department, and in an effort to standardize the official color red, we are now using PMS 185 as the official red color for all University communications and marketing. We realize that this may take a “phase in” period, as many materials using PMS 187 are still in print. We encourage every college, department or other entity to now use PMS 185 as the official red color for the University of Utah.
Primary University Colors
Prominent use of U of U Red further reinforces the University brand. University red is defined as Pantone® 185 when printing spot color. However, do not use the Pantone CMYK formula for U red. Instead, please use the custom U mix as specified.
Avoid using a screen tint of the red ink when printing. Screening red turns the color to pink.
Accent colors, when used, should be complementary and subordinate to red and black. It is strongly recommended that designers avoid using blue or purple as stand-alone colors to avoid creating confusion with other regional universities’ school colors.
U RED
PANTONE 185
CMYK 0C/100M/89Y/0K
RGB 204-0-0
HEX #CC0000
BLACK
PANTONE BLACK
CMYK 0C/0M/0Y/100K
RGB 0-0-0
HEX #000000
WHITE
PANTONE WHITE
CMYK 0C/0M/0Y/0K
RGB 255-255-255
HEX #FFFFFF
Secondary University Colors
These colors are always subordinate to the University’s primary colors and are only used as accents. Such accents include border treatments, spot illustrations and colors on typography.
WASATCH
SUNRISE
PANTONE 1235
CMYK 0C/32M/94Y/0K
RGB 255-184-29
HEX #FFB81D
GREAT
SALT LAKE
PANTONE 325
CMYK 67C/0M/29Y/0K
RGB 58-191-192
HEX #3ABFC0
CRIMSON
RED
PANTONE 202
CMYK 0C/100M/89Y/50K
RGB 130-0-0
HEX #890000
GRANITE
PEAK
PANTONE 7544
CMYK 52C/26M/26Y/16K
RGB 117-142-153
HEX #708E99
SALT FLAT
GREY
PANTONE 7541
CMYK 10C/5M/7Y/0K
RGB 226-230-230
HEX #E2E6E6
DIGITAL
GREY
PANTONE 656
CMYK 10C/2M/0Y/0K
RGB 221-229-237
HEX #F7F9FB