While the content of your message is key, how it looks on screen or in print can significantly influence how it's received. That’s why font choice matters; no Comic Sans here. These are the University of Utah’s approved typefaces, selected to reflect our brand’s tone, professionalism, and clarity.
The University of Utah does not approve the use of substitute fonts. To maintain brand consistency, only the designated typefaces should be used in all communications.
Primary Fonts
The primary fonts are the cornerstone of the University's brand’s typography system. These are the typefaces used most consistently across all materials, from web and print to presentations and signage. Chosen for their clarity, versatility, and alignment with brand personality, primary fonts ensure a cohesive and recognizable look.
Myriad Pro
Body Copy
Myriad Pro is the University of Utah’s primary typeface. Its clean, modern design and high readability reflect the University's commitment to clarity and professionalism. Versatile and approachable, it works well across print and digital formats—for body text.
Use approved weights and styles to ensure consistency and maintain the brand’s visual integrity.
Factoria
Headlines
Factoria is a bold, colligate typeface used for headlines in the University of Utah’s brand. Its strong, structured letterforms convey confidence and impact, making it ideal for titles, callouts, and other attention-grabbing elements. Use Factoria sparingly to emphasize key messages and maintain a distinct visual hierarchy.
Secondary Fonts
The secondary fonts complement primary typefaces by adding flexibility and distinction to design systems.
Kepler STD
Body Copy
Kepler is a refined typeface ideal for print materials such as newsletters, reports, and formal publications. With its elegant proportions and excellent legibility, it brings a classic, scholarly tone that aligns well with the University of Utah’s academic voice. Use Kepler to enhance readability and convey sophistication in longer-form content.
Trajan Pro 3
Logos & Wordmarks
Trajan Pro 3 is reserved exclusively for the University of Utah wordmark and institutional logo. Its classic, serif letterforms lend a formal and authoritative presence appropriate for official brand signatures. It should not be used for headlines, body text, or any other design applications.
Industry
Body Copy
Industry is a bold, industrial typeface designated as a secondary body copy style within the University of Utah’s brand. Its strong, geometric letterforms project a tone of confidence, grit, and clarity, ideal for reinforcing key messages with visual weight. While its impact is compelling, Industry’s boldness can be overwhelming at length, making it best suited for limited body copy applications.
