Photography is one of our most widely used university assets. Whether pulling from our image library, commissioning a photo shoot, or finding stock imagery, high quality photos are critical to creating genuine and authentic Univeristy of Utah communications.
People
Shots should be simple, direct and feature real people, not fashion models. They should show interaction to reflect relationships between people. The people captured, can either be looking off camera or giving direct eye contact. People should look positive, approachable and natural with an appropriate mix of race, age and gender to reflect the area.
Location
Shots should be simple, direct and feature real people, not fashion models. They should show interaction to reflect relationships between people. The people captured, can either be looking off camera or giving direct eye contact. People should look positive, approachable and natural with an appropriate mix of race, age and gender to reflect the area.
Image Library
We have a library of images available for use by campus departments at utah.photoshelter.com.
Specific Shots
From time to time you may need to be more specific in your communications and this may involve using a particular location, talent and getting them to act in a certain way. Within this situation, it is very important to create a sense of naturalness and to avoid clichéd poses or effects. All our photography should support our brand attributes through characteristics of the people, their actions and their environments. If you need assistance with specific photos, please contact University Marketing and Communications.