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Photography Style

With so many amazing people accomplishing amazing feats across our campus, we want to make sure you're capturing these moments in the right way. Here are the University of Utah's preferred photography guidelines.

People

Shots should be simple, direct and feature real people, not fashion models. They should show interaction to reflect relationships between people. The people captured, can either be looking off camera or giving direct eye contact. People should look positive, approachable and natural with an appropriate mix of race, age and gender to reflect the area.

Location

Shots should be simple, direct and feature real people, not fashion models. They should show interaction to reflect relationships between people. The people captured, can either be looking off camera or giving direct eye contact. People should look positive, approachable and natural with an appropriate mix of race, age and gender to reflect the area.

Image Library

We have a library of images available for use by campus departments at utah.photoshelter.com.

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Specific Shots

From time to time you may need to be more specific in your communications and this may involve using a particular location, talent and getting them to act in a certain way. Within this situation, it is very important to create a sense of naturalness and to avoid clichéd poses or effects. All our photography should support our brand attributes through characteristics of the people, their actions and their environments. If you need assistance with specific photos, please contact University Marketing and Communications.

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