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Marketing Goals

The University of Utah is entering a bold new era — one defined by excellence, impact, and opportunity. Our marketing goals serve as a strategic roadmap for amplifying the U’s voice, visibility, and value across the nation and beyond. From increasing brand awareness and showcasing research leadership to highlighting our extraordinary people and commitment to belonging, each goal reflects our mission to serve our community, state, and nation in pursuit of a brighter future. Grounded in purpose and driven by possibility, our storytelling will position the University of Utah not only as a top-tier academic institution, but as a catalyst for progress, innovation, and meaningful change.

INCREASE NATIONAL BRAND AWARENESS:
Elevate the University of Utah’s visibility as a nationally recognized, top-tier institution renowned for its academic excellence, transformative research, quality health care, and profound societal impact, all within the dynamic landscape of Utah's thriving economy, vibrant culture, and growing global influence. Our stories set the U apart as a premier destination for learning, growth, and opportunity.
INSPIRE IMPACTFUL SOLUTIONS IN OUR SURROUNDING COMMUNITY, STATE, AND NATION:
Highlight the University of Utah’s role as a leading force in addressing critical social, economic, cultural, and environmental challenges. Through impactful research, innovative health care solutions, community partnerships, and civic engagement, the university drives meaningful progress that benefits communities locally and nationwide.
SHOWCASE EXCEPTIONAL STUDENTS, STAFF, AND FACULTY:
Position the University of Utah as a leading choice for visionary students, faculty, and staff who seek a dynamic environment in which they can excel, contribute meaningfully, and create lasting impact. Through targeted outreach and compelling narratives, we will elevate the university as a sought-after institution for those who want to be at the forefront of innovation, societal change and creating a culture of care.
MAGNIFY THOUGHT-LEADERSHIP:
Position the University of Utah as a national hub for thought-leadership, innovation, creativity, and impactful dialogue, where the amplified voices of critical thinkers, bold researchers, and proactive change-makers converge to inspire groundbreaking ideas and redefine the future.
SHOWCASE RESEARCH LEADERSHIP:
Establish the University of Utah as a top-tier destination for groundbreaking research and innovation, showcasing its leadership across disciplines from medical and genetic research to energy and natural resources—while highlighting collaborative statewide efforts and federal support to solidify Utah’s status as ‘A Place Where Breakthroughs Happen’ and drive meaningful advancements shaping the future.
PROMOTE A PLACE OF BELONGING:
Support the University of Utah as a welcoming community that celebrates differences, fosters collaboration, and champions open exchange—creating a powerful sense of belonging where every individual feels valued, empowered, and inspired for intellectual and personal growth.

CORE MESSAGING

We serve our community, state and nation in search of a brighter future.

We seek to achieve the societal impact of a top-10 university.

We seek to not just educate our students, but to inspire them.

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