What is Brand?
This University of Utah brand site is a comprehensive resource that explains our brand identity, guidelines, and assets. It serves as a reference to consistently and effectively leverage and properly communicate the University of Utah’s brand message and image.
This is where UMC will keep updated information on the U’s brand mission, vision, values, personality, and voice, along with practical guidelines for using brand elements such as logos, colors, typography, and imagery.
Our brand is based on a commitment to an unsurpassed societal impact whose foundation rests on three key pillars.
The University of Utah Brand Pillars
The University of Utah is the flagship institution of higher education in the State of Utah. The U pursues excellence in education, research, service, and patient care. We become a top 10 public university with unsurpassed societal impact as we INSPIRE student success, INNOVATE to create new discoveries, and SERVE every Utahn.
Inspire
As we continue to inspire student success, we are revolutionizing the student experience. New opportunities for on-campus housing that integrate living, learning, and belonging put students at the forefront of knowledge creation from day one. We are committed to achieving outstanding student outcomes by investing in student completions, updating and streamlining our admissions processes, increasing our students’ earning potential, and recruiting more diverse and first-generation students from throughout Utah.
OUR IMPACTStudents who want to achieve more, make a difference in the world, and find their community, belong at the University of Utah. We are committed to creating opportunities for all students to find their place, their community, and their purpose. Inspiring students means we understand student goals, anticipate needs, and create opportunities for them to make their dreams a reality.
Innovate
Innovation in higher education ushers in an era of entrepreneurship. The U takes learning and knowledge beyond campus to improve lives and change the world. We accelerate innovation by boosting research efforts and streamlining technology transfer to the marketplace. The U is creating innovation districts and labs throughout the state where our students work side by side with industry professionals. Our refreshed research and commercialization leadership strategy adds incentives for cross-disciplinary research and innovation.
OUR IMPACTInnovation at the U is where societal needs meet academic might. The U is the proving ground for answers to societal questions, where solutions are tested and carefully studied. The U's world-class researchers are tackling society's most urgent questions, and that research is impacting daily life in Utah.
Serve
As the state's flagship University, the U has a responsibility to serve the people of Utah. We have re-envisioned how higher education impacts the communities it serves. Our new community compact confirms our commitment to have a presence in all of Utah’s 29 counties. The U is expanding its reach with new campuses in West Valley City and Herriman. We’re growing our mental health services throughout the state, and we have partnered with our state higher-ed and industry partners to help solve the state’s most pressing societal issues.
OUR IMPACTService is how we impact the daily lives of everyone in the state. We are tackling the problems Utahns face, from clean air to mental health and beyond. We are committed to making the lives of everyone in Utah better. At the U, we don't simply study and perform research, but we're here to make a real difference, to tackle the problems that matter most to everyone, to truly be of service to Utah and its people. Through service our research becomes action.
The University of Utah Brand Overview
Using the brand pillars as our guide, we have developed the University of Utah's brand to address our core audiences and constituents.
Mission & Vision
At the heart of the brand is a mission to inspire students, drive innovation on campus, and serve the community we represent. We are dedicated to showcasing the transformative journeys that take place at the University of Utah. We want all who engage with the U to find a welcoming community that believes in their capacity to succeed. Through our compelling messaging, vibrant campus experiences, and vast academic offerings, we aim to ignite a passion for learning, encourage big dreams, and showcase our support for their pursuit of excellence. By creating this sense of excitement we will show them that if they want to reach their full potential, they belong at the University of Utah.
Explore Brand Components
