Logos & Marks
With so many iconic logos to choose from, how do you know which one is right for you?
Discover the University of Utah’s primary and secondary logos, along with the official Seal and Medallions, all in one place.
Primary Logos
The University of Utah’s primary logos serve as the central visual representation of the institution’s identity.
Institutional University Logo
The institutional logo of the University of Utah comprises two essential components: the interlocking UU icon and the accompanying wordmark, “The University of Utah.” These elements are designed to function together as a unified mark and must not be resized independently, rearranged, or otherwise altered. This cohesive presentation reinforces the connection between University of Utah Health, Athletics, and the broader institutional brand, ensuring a consistent and recognizable identity across all university entities.
The institutional logo is the primary visual representation of the university and is intended for external use to signify and promote the institution as a whole. Its consistent application across communications helps maintain the integrity and reputation of the University of Utah in public and professional settings.
A uNID is required to download University Brand Assets.
Horizontal Institutional University Logo
Whenever possible, the Institutional University Logo should be used as the primary mark. In cases where space or layout constraints prevent its use, the horizontal logo is an acceptable alternative. Regardless of format, all elements of the logo are designed to function as a unified mark and must not be resized independently, rearranged, or otherwise altered in any way.
A uNID is required to download University Brand Assets.
The Block U Logo
This logo is intended primarily as a design element in an academic setting and should be used when the Institutional University of Utah logo is not suitable. Its use is most appropriate for internal and in-state audiences who are already familiar with the University’s brand.
The Block U may be utilized across campus and is acceptable for academic applications as a visual or design element.
A uNID is required to download University Brand Assets.
The Block U with Utah Logo
Used for similar purposes as the Block U logo. This may be utilized across campus and is acceptable for academic applications as a visual or design element.
A uNID is required to download University Brand Assets.
Institutional University Logo Usage Guide
Use this guide for the primary logo in digital and print media.
Clear Space
A “clear space” should always exist around the logo to allow for maximum legibility. The clear space is defined as 1/4 the height of the Block U used in the logo for that application. No elements such as typography, other logos, or graphics should intrude into the clear space. Placing the logo too near a cut or folded edge also violates the clear space. Photos and colors can appear beneath the logo so long as the logo remains easily visible and recognizable.
Minimum Size
To ensure legibility and recognition on printed materials, the primary University logo may not appear smaller than 0.5625 inches wide or 100 pixels wide for web use. The horizontal University logo may not appear smaller than 1” wide or 150 pixels wide for web use.
Unacceptable Applications
To ensure brand consistency and maintain the integrity of the University’s visual identity, the logos and wordmarks must not be altered in any way. This includes, but is not limited to, the following prohibited actions:
- Do not distort, stretch, skew, or rotate the logo or any of its components.
- Do not change the color of the logo. Only approved colors may be used.
- Do not alter, separate, or extract any part of the Institutional University logo.
- Do not rearrange, reposition, or realign elements such as the Block U and accompanying text.
- Do not add outlines, glows, shadows, or gradients to the logo or its elements.
- Do not place patterns, images, or textures inside the logo or fill it with any design element.
- Do not add text or graphic elements on or around the logo that could be interpreted as part of it.
- Do not crop, mask, or partially obscure the logo.
- Do not use the logo as a background, watermark, decorative border, or graphic element.
- Do not apply transparency or make it appear faded or ghosted.
- Do not place the logo on backgrounds that reduce legibility or fail to meet accessibility standards.
- Do not incorporate the logo into another logo, lockup, or hybrid mark.
To ensure consistent and respectful use of the University’s identity, only use official logo files provided by the University, and do not create custom arrangements or derivatives. Please follow the guidelines outlined in the University’s brand standards and use the logo exactly as provided.
Utah Logo Requests for Non-U Employees
If you do NOT have a uNID, please use this form:
University Logo Request Form
Secondary Logos
Secondary University logos are for use by colleges, divisions, departments, programs, units, and services. They have four elements: the Block U, the University Wordmark, the department signature, and the red ruled line.
Horizontal Secondary Logo
The department signature may appear in Myriad Bold in all caps or title case. The department signature may appear in gray or black.
Combined Secondary Logo
Your logo may include your department or college name on the second line (along with the University wordmark).
University Seal and Medallions
The University seal and medallions are for special uses and as art elements. They should not be used in place of a standard University logo.
University Seal
The University seal is reserved for official use such as diplomas, certificates of graduation from formal certificate programs, University “white paper” reports, scholarly papers, etc. In addition, the seal may be used at the president’s discretion.
Specifically, the seal should not be used on letterhead of any sort, nor on related printed materials (brochures, business cards, envelopes, mailing packets, etc.).
The seal may also be used in situations calling for a permanent identifying mark for the University, such as architectural elements produced in stone, metal, glass, or other permanent materials.
University Medallion
The University medallion serves as an alternative to the University seal and may be used in print or on the Web. The medallion may be used as a design element. It may be cropped, tilted, screened, embossed, or foil stamped. The medallion should only be printed in approved primary brand colors. The medallion is an art element only and should not be used for official documents. The medallion should not be used in place of a standard University logo.
A uNID is required to download University Brand Assets.
College Medallions
College medallions can serve as art elements in lieu of the official University seal or the University medallion. College medallions must be reproduced within the University’s primary color palette, i.e. University red, black, gray, and white.
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