You might be wondering, why are there so many file types and how do I use them? We created this helpful guide to make sure you use the right file type for the right job.
FILE TYPE
BENEFIT
LOGO USE
FOR WHO
PNG
• Raster file
• Transparent background
• Displays all colors
Digital: website, social media, digital graphics
Final file for clients
SVG
• Vector file
• Maintains quality when scaled
• Can be altered
Print: swag items, shirts, signage, car decals, clothing
Digital: website, social media, digital graphics
Designers, vendors
EPS
• Vector file
• Scalable for print
• Can be altered
• Adobe Illustrator file
Print and Digital: brochures, booklets, posters, clothing
Clients and vendors
JPG
• Raster file
• White Background
Digital: website, social media, digital graphics
Final file for clients
EVERYDAY EXAMPLES
I’m creating a PowerPoint or slide deck.
If you’re using your logo for any digital purpose choose PNG files or JPG files. PNG files have a transparent background. JPG files have a white background.
I need swag with my logo on it.
The best logo file formats for printing business cards, brochures, clothing, swag, and more, are vector files. Use EPS or PDF files.
I need to put my logo on a website.
The best logo file format for a transparent background is PNG and SVG.
When do I use a JPG?
Well, not often. You can use a JPG file if a transparent background isn’t an issue.
I can’t open these files. What’s going on?
Some file types that are used for designers and print vendors won’t open without the software used to create it. So if you are trying to open an .EPS file and nothing is happening, don’t worry, you just don’t have the software needed to view it. But that’s ok! These files are for designers and vendors. You should be able to open .JPG, .PNG and .PDF files to see your logo.
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